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While both BMW and Mercedes are known for their fast and beautiful cars, each company has its own style. Highlighting the similarities and subtle differences be

While both BMW and Mercedes are known for their fast and beautiful cars, each company has its own style. Highlighting the similarities and subtle differences be

Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of New

At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quali

"This study is focused on understanding the concept of "luxury" in the choice of cars in Germany. Therefore it has a closer look at the luxury brands and the lu