Amvik eBook Solutions

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know tha

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a ma

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find