Amvik eBook Solutions

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business mo

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection

"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved m

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer