Amvik eBook Solutions

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integr

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to t

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election c

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o