Download or read book What's the Big Idea? written by George Lois and published by Plume Books. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.