Related Books

Handbook of Research on Narrative Advertising
Language: en
Pages: 400
Authors: Yilmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have
Handbook of Research on Transmedia Storytelling and Narrative Strategies
Language: en
Pages: 599
Authors: Y?lmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global

DOWNLOAD EBOOK

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Handbook of Research on Narrative Interactions
Language: en
Pages: 401
Authors: Yilmaz, Recep
Categories: Social Science
Type: BOOK - Published: 2021-01-29 - Publisher: IGI Global

DOWNLOAD EBOOK

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are dev
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Language: en
Pages: 467
Authors: Mih?e?, Lorena Clara
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-01-15 - Publisher: IGI Global

DOWNLOAD EBOOK

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in
Narrative Advertising Models and Conceptualization in the Digital Age
Language: en
Pages: 360
Authors: Y?lmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2017-02-01 - Publisher: IGI Global

DOWNLOAD EBOOK

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of adv