Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are dev
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of adv