Amvik eBook Solutions

This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numer

City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desira

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a