Amvik eBook Solutions

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage o

This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific r

Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exc

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international co