Amvik eBook Solutions

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters

Sport is an integral component of today's media, from prime-time television to interactive websites. This book is a theoretical and methodological guide to anal

Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At th

Current Controversies in Sports, Media, and Society sheds light on how various issues, including racism, sexism, ageism, religion, politics, and more, are depic

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an iso