Amvik eBook Solutions

Inhaltsangabe:Abstract: The exchangeability of products has led to the producers need to differentiate themselves from other offers. Due to the flood of adverti

Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have lever

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners t

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it hol

The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current