Download or read book Rethinking Social Capital written by Bankston III, Carl L. and published by Edward Elgar Publishing. This book was released on 2022-05-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee’s decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance in developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers’ needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture.