NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing Hired by the world's leading
Thomas Reid (1710-96) is increasingly being seen as a central figure in the Scottish Enlightenment. His Inquiry into the Human Mind on the Principles of Common