As clear, concise, and concrete as its subject, Patrick Riley‘s The One–Page Proposal promises to be the definitive business guide to getting your best idea
University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own star
This mentor in book form guides the working gal through the unwritten, indefinable, and often perplexing world with information on how to launch, navigate, or t
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers s