|Author||: Arch G. Woodside|
|Publisher||: Emerald Group Publishing|
|Total Pages||: 178|
|Rating||: 4/5 (08 Downloads)|
Download or read book Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2010-09-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.