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Transmedia Marketing
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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Young Adult Literature and the Digital World
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Type: BOOK - Published: 2018-04-26 - Publisher: Rowman & Littlefield

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This book considers the practical intersection between digital media and young adult texts. In these books, teachers and teacher educators offer practical examp
Narrative: The Basics
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Authors: Bronwen Thomas
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Type: BOOK - Published: 2015-11-19 - Publisher: Routledge

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Providing an up-to-date and accessible overview of the essentials of narrative theory, Narrative: The Basics guides the reader through the major approaches to t
Handbook of Research on Narrative Advertising
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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have
Media and Genre
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This book reflects and analyzes the relationship between media and genre, focusing on both aesthetics and discursive meaning. It considers genres as having a de