In Design Thinking Peter Rowe provides a systematic account of the process of designing in architecture and urban planning. He examines multiple and often dissi
“Everybody loves an innovation, an idea that sells.“ But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? O
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level
Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what des
Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes