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Doing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that a
This is not just another book about research methods! This is a book that has been long awaited in the business research community—a book that holistically ad
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach
Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly an