Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index,
Danny and Colleen Malone, the fifth generation of the Malone family, live on an 880-acre farm and apple orchard near Rockford, Michigan. Told by Colleen, My Bro
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the dig