Amvik eBook Solutions

A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communicat

The author examines how our experiences with media affect the way we acquire knowledge and how this knowledge creates consequences for attitudes and behaviour.

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-dep

Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application co

Historically, the social aspects of language use have been considered the domain of social psychology, while the underlying psycholinguistic mechanisms have bee