Download or read book Above the Fold, Revised Edition written by Brian D Miller and published by Simon and Schuster. This book was released on 2016-07-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.