Amvik eBook Solutions

Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are

Customer relationship management is not a fancy addition to the running of modern businesses, but a mandatory accessory used in providing customers with additio

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove