Advertising to Children
Author | : M. Blades |
Publisher | : Palgrave Macmillan |
Total Pages | : 0 |
Release | : 2014-08-29 |
ISBN-10 | : 0230252028 |
ISBN-13 | : 9780230252028 |
Rating | : 4/5 (28 Downloads) |
Book Synopsis Advertising to Children by : M. Blades
Download or read book Advertising to Children written by M. Blades and published by Palgrave Macmillan. This book was released on 2014-08-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.