Advertising to Children

Advertising to Children
Author :
Publisher : Palgrave Macmillan
Total Pages : 0
Release :
ISBN-10 : 0230252028
ISBN-13 : 9780230252028
Rating : 4/5 (28 Downloads)

Book Synopsis Advertising to Children by : M. Blades

Download or read book Advertising to Children written by M. Blades and published by Palgrave Macmillan. This book was released on 2014-08-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.


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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues