Related Books

AI Strategy for Sales and Marketing
Language: en
Pages: 289
Authors: Katie King
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportun
Using Artificial Intelligence in Marketing
Language: en
Pages: 225
Authors: Katie King
Categories: Business & Economics
Type: BOOK - Published: 2019-02-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and
AI in Marketing, Sales and Service
Language: en
Pages: 271
Authors: Peter Gentsch
Categories: Business & Economics
Type: BOOK - Published: 2018-10-22 - Publisher: Springer

DOWNLOAD EBOOK

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and ev
Artificial Intelligence for Marketing
Language: en
Pages: 373
Authors: Jim Sterne
Categories: Business & Economics
Type: BOOK - Published: 2017-08-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine
The AI Marketing Canvas
Language: en
Pages: 295
Authors: Raj Venkatesan
Categories: Business & Economics
Type: BOOK - Published: 2021-05-18 - Publisher: Stanford University Press

DOWNLOAD EBOOK

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their