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Airport Marketing
Language: en
Pages: 542
Authors: Nigel Halpern
Categories: Business & Economics
Type: BOOK - Published: 2021-11-04 - Publisher: Routledge

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This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as w
Airport Marketing
Language: en
Pages: 139
Authors: David Jarach
Categories: Transportation
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport ma
Marketing Guidebook for Small Airports
Language: en
Pages: 187
Authors: Lois S. Kramer
Categories: Transportation
Type: BOOK - Published: 2010 - Publisher: Transportation Research Board

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This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport.
Ideas, Influence, and Income
Language: en
Pages: 224
Authors: Tanya Hall
Categories: Business & Economics
Type: BOOK - Published: 2018-05-27 - Publisher: Greenleaf Book Group

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A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibili
Managing Airports
Language: en
Pages: 360
Authors: Anne Graham
Categories: Business & Economics
Type: BOOK - Published: 2008-10-29 - Publisher: Routledge

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Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategi