Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated)
Author :
Publisher : Springer
Total Pages : 339
Release :
ISBN-10 : 9781137359179
ISBN-13 : 113735917X
Rating : 4/5 (79 Downloads)

Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.


Asian Brand Strategy (Revised and Updated) Related Books

Asian Brand Strategy (Revised and Updated)
Language: en
Pages: 339
Authors: M. Roll
Categories: Business & Economics
Type: BOOK - Published: 2016-02-11 - Publisher: Springer

DOWNLOAD EBOOK

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a us
Asian Brand Strategy
Language: en
Pages: 254
Authors: M. Roll
Categories: Business & Economics
Type: BOOK - Published: 2005-10-17 - Publisher: Springer

DOWNLOAD EBOOK

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding
Global Business Strategy: Asian Perspective (Second Edition)
Language: en
Pages: 387
Authors: Hwy-chang Moon
Categories: Business & Economics
Type: BOOK - Published: 2022-01-07 - Publisher: World Scientific

DOWNLOAD EBOOK

As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global busines
International Business in the New Asia-Pacific
Language: en
Pages: 350
Authors: Terry Wu
Categories: Business & Economics
Type: BOOK - Published: 2022-01-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North Amer
U.S. Strategy in the Asian Century
Language: en
Pages: 376
Authors: Abraham M. Denmark
Categories: Political Science
Type: BOOK - Published: 2020-08-18 - Publisher: Columbia University Press

DOWNLOAD EBOOK

As the Indo-Pacific emerges as the world’s most strategically consequential region and competition with China intensifies, the United States must adapt its ap