Download or read book Boosting sales written by Bob Gorton and published by A&C Black. This book was released on 2011-09-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers: Looking at your current sales and working out where you want to go next Making sure you're meeting a need Playing to your strengths Looking at your prices (and how you present them) Talking to and nurturing your existing customers Looking for new customers Responding promptly to prospects Improving your post-sales service Working to guarantee repeat sales 'a great little package' The Bookseller