Download or read book Brand Avatar written by Alycia de Mesa and published by Springer. This book was released on 2009-02-27 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.