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In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze

"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyse

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film

An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made s