Are you struggling to establish a strong brand presence in your industry? Are you looking for strategies to attract customers and drive sales? Look no further t
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple websit
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing,
Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is star
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important