Business to Business Marketing Management

Business to Business Marketing Management
Author :
Publisher : Routledge
Total Pages : 713
Release :
ISBN-10 : 9781317190073
ISBN-13 : 1317190076
Rating : 4/5 (73 Downloads)

Book Synopsis Business to Business Marketing Management by : Alan Zimmerman

Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.


Business to Business Marketing Management Related Books

Business to Business Marketing Management
Language: en
Pages: 713
Authors: Alan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2017-09-25 - Publisher: Routledge

DOWNLOAD EBOOK

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a
Business to Business Marketing Management
Language: en
Pages: 727
Authors: Alan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2013-04-12 - Publisher: Routledge

DOWNLOAD EBOOK

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to
Business Marketing Management
Language: en
Pages: 438
Authors: Michael D. Hutt
Categories: Industrial marketing
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edg
Business-to-Business Marketing
Language: en
Pages: 409
Authors: Ross Brennan
Categories: Business & Economics
Type: BOOK - Published: 2010-10-20 - Publisher: SAGE

DOWNLOAD EBOOK

The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each c
Business Marketing Management
Language: en
Pages: 784
Authors: Michael D. Hutt
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher:

DOWNLOAD EBOOK