Cases to Accompany Contemporary Strategy Analysis

Cases to Accompany Contemporary Strategy Analysis
Author :
Publisher :
Total Pages : 362
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ISBN-10 : OCLC:1027165792
ISBN-13 :
Rating : 4/5 (92 Downloads)

Book Synopsis Cases to Accompany Contemporary Strategy Analysis by : Robert M. Grant

Download or read book Cases to Accompany Contemporary Strategy Analysis written by Robert M. Grant and published by . This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets. This edition of Cases to Accompany Contemporary Strategy Analysis, Fifth Edition features updated versions of previous cases, including: Madonna; Laura Ashley Holdings plc; the US airline industry; Ford and the world.


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