Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse
"If you need to change minds (and who doesn't?), this book is stuffed full of deep understanding and practical techniques you can use to influence and persuade
Why language ability remains resilient and how it shapes our lives. We acquire our native language, seemingly without effort, in infancy and early childhood. La
A book that uses domain-general learning theory to explain recurrent trajectories of language change. In this book, Vsevolod Kapatsinski argues that language ac