Amvik eBook Solutions

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emph

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In

There are not many textbooks available (if any) that can match [this book's] intelligence.

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by