Amvik eBook Solutions

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. C

To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear o

Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices t

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches