Corporate Disasters
Author | : |
Publisher | : Gale Cengage |
Total Pages | : 416 |
Release | : 2012 |
ISBN-10 | : 141449615X |
ISBN-13 | : 9781414496153 |
Rating | : 4/5 (5X Downloads) |
Download or read book Corporate Disasters written by and published by Gale Cengage. This book was released on 2012 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster. --from publisher description.