Although 70% of the customer's decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understa
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its
For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact cen
Workplace safety is failing. Despite better procedures now in place on the job, people are still getting hurt. The problem lies in our thinking. We must shift t
All professionals need strong interpersonal skills as they are a fundamental requirement in any business environment. This book specifically addresses the appli