Download or read book Designing and Conducting Business Surveys written by Ger Snijkers and published by John Wiley & Sons. This book was released on 2013-07-01 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Conducting Business Surveys provides acoherent overview of the business survey process, from start tofinish. It uniquely integrates an understanding of how businessesoperate, a total survey error approach to data quality that focusesspecifically on business surveys, and sound project managementprinciples. The book brings together what is currently known aboutplanning, designing, and conducting business surveys, withproducing and disseminating statistics or other research resultsfrom the collected data. This knowledge draws upon a variety ofdisciplines such as survey methodology, organizational sciences,sociology, psychology, and statistical methods. The contents of thebook formulate a comprehensive guide to scholarly materialpreviously dispersed among books, journal articles, and conferencepapers. This book provides guidelines that will help the reader makeeducated trade-off decisions that minimize survey errors, costs,and response burden, while being attentive to survey data quality.Major topics include: • Determining the survey content, considering user needs,the business context, and total survey quality • Planning the survey as a project • Sampling frames, procedures, and methods • Questionnaire design and testing for self-administeredpaper, web, and mixed-mode surveys • Survey communication design to obtain responses andfacilitate the business response process • Conducting and managing the survey using paradata andproject management tools • Data processing, including capture, editing, andimputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is anindispensable resource for anyone involved in designing and/orconducting business or organizational surveys at statisticalinstitutes, central banks, survey organizations, etc.; producingstatistics or other research results from business surveys atuniversities, research organizations, etc.; or using data producedfrom business surveys. The book also lays a foundation for newareas of research in business surveys.