Amvik eBook Solutions

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverag

The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar