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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes o

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes o

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of t

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneuri