Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and hea
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy product
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinar
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical,