Amvik eBook Solutions

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strateg

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studie

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t