Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in orde
Aimed at practitioners and academics, this third edition discusses various issues such as to what extent are professional service firms (PSFs) different, when i
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to t
Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis,