In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for takin
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th
It's Sunday afternoon. You're rounding out your weekend with friends and family, and life is feeling great. But as the hours pass, you start to see Monday appro
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system o
Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent