Download or read book Group Psychology and the Analysis of the Ego written by Sigmund Freud and published by Lulu.com. This book was released on 2018-06-05 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Group Psychology and the Analysis of the Ego, Freud explores theories on group dynamics and how psycho-sociological forces shape personality. He argues that an individual derives security from being part of a group, what he terms 'the Herd Instinct.' However, this feeling of belonging leads to a loss of the individual's consciousness. Other topics covered include Being in Love, Suggestion and Libido, and Identification.