Amvik eBook Solutions

The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse

Surely you know plenty of people who need to make a change. But despite your well-intentioned efforts, they resist—because even when it’s in their best inte

Why language ability remains resilient and how it shapes our lives. We acquire our native language, seemingly without effort, in infancy and early childhood. La