Download or read book International Business Marketing in Emerging Country Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates how multinational corporations (MNCs) solve the business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analyzing, forming and implementing international business marketing strategy in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, the author develops the institutional network approach to address the specific challenges afforded by these markets.