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Language: en
Pages: 747
Pages: 747
Type: BOOK - Published: 2013-08-28 - Publisher: Pearson Higher Education AU
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia�
Language: en
Pages: 656
Pages: 656
Type: BOOK - Published: 1999 - Publisher:
Language: en
Pages: 748
Pages: 748
Type: BOOK - Published: 2004 - Publisher: Pearson Education
Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific
Language: en
Pages: 681
Pages: 681
Type: BOOK - Published: 2016-10-07 - Publisher:
Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking thr
Language: en
Pages: 644
Pages: 644
Type: BOOK - Published: 2008-09-24 - Publisher: John Wiley & Sons
International Marketing - An Asia Pacific Focus is a significant overhaul of the original Kotabe and Helsen Global Marketing Management text. The intended audie
