Customer Loyalty in Third Party Logistics Relationships

Customer Loyalty in Third Party Logistics Relationships
Author :
Publisher : Springer Science & Business Media
Total Pages : 309
Release :
ISBN-10 : 9783790819045
ISBN-13 : 3790819042
Rating : 4/5 (45 Downloads)

Book Synopsis Customer Loyalty in Third Party Logistics Relationships by : David L. Cahill

Download or read book Customer Loyalty in Third Party Logistics Relationships written by David L. Cahill and published by Springer Science & Business Media. This book was released on 2006-11-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.


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This book is an important contribution to the public debate on morality, politics, and the law, and is unique in its exploration of loyalty and its role in our