Download or read book Magic, Culture, and the New Economy written by Orvar Löfgren and published by . This book was released on 2005 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers. This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.