Amvik eBook Solutions

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put f

Responding to a plethora of media representing end times, this anthology of essays examines pop culture's fascination with end of the world or apocalyptic narra

The modern world seems trapped between fantasies of infinite pleasure and the prospects of total global catastrophe. Global Media Apocalypse explores these cont

Despite wars with Iraq and Afghanistan, as well as 9/11, the United States’ dependence on foreign oil has kept the nation tied to the Middle East. A scientist

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enligh